Alyssa is a Managing Editor at Barron's where she oversees the development, presentation and distribution of Barron's content.
Previously, she was engagement strategist at the Financial Times, where she led teams in creating and implementing systematic strategies to grow audiences, create new products and transform culture. One of the initiatives she is most proud of is her work on the the Women’s Working Group, a multidisciplinary unit with C-suite stakeholders, tasked with increasing diversity both within the FT and among FT readers.
Before joining the newsroom, Alyssa was a founding member of Team Communities, an innovation team created within the FT's marketing department. Her work included moving the FT from a registration to trial paywall model.
Alyssa began her career at the FT in the communications department, where she gained valuable insight into how the different parts of a media company work together. Simultaneously, Alyssa founded her own consultancy, where she worked with both startups and established companies on their digital (UX, marketing, content, and SEO) strategies.
Before joining the media industry Alyssa worked at Demos, a social policy think tank, to launch their financial services research arm and to lobby government and businesses about financial regulation. Alyssa has a M.Sc. in Management from London Business School and a B.A. with distinction in Psychology and Economics from McGill University.