I have now read all the reports (well, four of the recent and biggish ones), including:
Mary Meeker’s Internet Trends (aka What the audience is doing plus larger trends)
Pew: State of the News Media (aka What the industry is doing)
Reuters Institute: Digital News Report (aka What the audience says they are doing)
Tow Center: Digital News In a Distributed Environment (aka What platforms and publishers are doing with their content for the audience)
And have summarized:
Mobile use is increasing, but how people use mobile technology is changing. These changes primarily include more messaging apps, more image/photo centric systems, and more audio. For users, this leads to an increase in time-on-mobile, but a decrease in time-on-mobile spent with media companies. In turn, this has led to adoption of new mobile apps and interfaces by the news media.
While there is an understanding that behaviors of consumers are changing, there is confusion by media on where or what to publish. Essentially, on how to adapt to these technological changes. This is particularly prominent in terms of messaging services and the use of video.
According to Pew, very little people are getting their news through messaging services (only 1% for Line and Snapchat). At the same time that 1% of people getting news through Line is actually a third of the users on Line.
While Mary Meeker reveals strong growth of messaging apps in APAC specifically, Tow reveals that not that many publishers have moved meaningfully into publishing on APAC based messaging apps. There seems to be a disconnect between where consumption growth lies, and where Western media are focusing efforts.
Users are certainly using video. Meeker notes that there are 10 billion videos viewed on Snapchat a day. But, how this relates to new consumption -- and monetization -- is less certain. A quote from the Reuters report that summarizes this: “we find evidence that most consumers are still resistant. Three-quarters of respondents (78%) say they still mostly rely on text. When pressed, the main reasons people give for not using more video are that they find reading news quicker and more convenient (41%) and the annoyance of pre-roll advertisements (35%)”