I frequently write (✍️), speak (📢) and am interviewed (🗞) about my work and the future of media. Below is a selection of this work organized by topic.
Newsroom product and strategy
🗞Q&A: WSJ’s Zeisler talks about how technology is helping its journalism (TalkingBizNews)
📢Speaker @ ONA Emerging Tech 2020 (Topic—AI In Journalism)
🗞The Financial Times uses events to fight subscriber churn (Digiday)
🗞The Financial Times’ Alyssa Zeisler on using engagement metrics to launch new products (Media Voices)
🗞A new dashboard from the FT helps editors identify and promote relevant archive stories (Journalism.co.uk) & How the Financial Times Reaches Their Readers (Chartio)
📢Speaker @ Digital Content Next (Topic—Audience Signals: Incorporating the Audience into Decision Making)
📢Guest lecture @ USC Annenberg 2018 & CUNY Summer Intensive 2019 (Topic— Audience Led Editorial Innovation)
Newsroom Diversity
✍️Letter to the Editor: “The Skimm Brains” (New York Magazine, 11 November 2018)
✍️Media's Gender Gaps: Investigating relationships between women's news production and consumption. (Media Impact Project at the USC Annenberg Norman Lear Center, 14 December 2017)
📢Panelist @ ONA (The XX Factor: How News Outlets Can Better Engage With Female Audiences)
Data and the newsroom
🗞How Data Science is Changing Media, Advertising, and Entertainment (Hackernoon, August 2020)
✍️3 Ways to Use Customer Research In Newsroom Decision-Making (Mediashift, 30 November 2017)
✍️How to Ask Better Questions About Newsroom Analytics (Mediashift, 28 November 2017)
📢Guest lecture @ CUNY SocialJ 2017 (Topic—Designing Newsroom Metrics)
📢Guest lecture @ The New School/Parsons 2018 (Topic—How to Use Customer Research)
🗞Profile: Honoring the leaders in media metrics (Mediashift)
Media commentary and newsroom culture
📢Speaker @ Data Science Salon 2020 (Topic—The Crisis In Media. Facts vs. Fiction in the new Always On World)
✍️We expand what (and how and who) we serve (NiemanLab, 14 December 2018)
📢Speaker @ SRCCON
✍️Social media plays key role in Paris attacks reaction (Author, FT.com, 14 November 2015)
✍️What media can learn from Grindr (Medium, 18 August 2014)
🗞Profile: Alyssa Zeisler (State of Digital Media, 2017)