The Great Audience Experiment: A Research Synthesis and Agenda
Published through the Polis think tank at the London School of Economics, “The Great Audience Experiment” provides a historical perspective on the collection and use of audience data across traditionally print driven American news organisations, highlighting the intersections of audience data and journalism practices. I contend that a better understanding of the effects of the use of audience data has implications for both the business of news and the mission of journalism.