As the Vice President of Product at Hallmark Media, Alyssa and her team work to bring joy and connection to Hallmark Subscribers through digital experiences.

Previously, as the leader of the subscription and strategic initiatives product teams at Dow Jones, she oversaw the end-to-end subscription journey, partnerships, personalization, affiliate revenue (WSJ Buy Side), and the expansion of audio/video experiences across The Wall Street Journal, MarketWatch, and Barron's. She successfully launched various digital experiences and product offerings across web, app, and external platforms while building high-performing and motivated teams. In an earlier role, she directed The Wall Street Journal's R&D team, harnessing emerging technology like AI/ML for ambitious journalism projects. Her efforts earned several esteemed journalism awards and resulted in significant efficiency gains and improved satisfaction among newsroom users.

A staunch advocate of data-driven and user-centric decision-making, she founded the editorial development team at Barron's, significantly accelerating the magazine's digital transformation while shaping its coverage and formats. Furthermore, she played a pivotal role as a founding member of the audience engagement team at the Financial Times.

Alyssa has a M.Sc. In Management from London Business School and a B.A. in Psychology and Economics from McGill University. She has had the pleasure of living and working in Canada, the UK, and across the US. She is currently based in Los Angeles.